We are on a mission to make Behavioral science and Game thinking more accessible and actionable to help you deliver better experiences.
Systematically use strategies during brainstorming to help you generate ideas, formulate behavioral design challenges and to develop impactful solutions.
Systematically use strategies during brainstorming to help you generate ideas, formulate behavioral design challenges and to develop impactful solutions.
"A fantastic tool with practical points to help you anticipate problems and design solutions based on what people are actually likely to do”
“Designing for behaviour change?
This is the ultimate cheat sheet”
Unlike other models, it's straightforward and covers all the essentials without getting lost in industry jargon. With 15 practical strategies, it's hands-on and perfect for designing in the digital age. No fluff—just a down-to-earth guide that considers everything from attention to social influences. It has made behavioral design simple and effective, making my job easier and more enjoyable. If you want something that just works, this toolkit is it!
Massimo provided great support to SCB Academy to coordinate and deliver multiple training programs in behavioural design and gamification for both our workforce and our business partners. The sessions provided psychology and design insights directly applicable to business challenges.
I’ve known Massimo since 2018 from his class in Gamification. It was my first hands-on experience on behavioural design. We met again in 2020 when NocNoc was looking for a way to up-skill our team. This unique class is really useful and practical. Massimo is the behavioural design expert who could guide and ignite the learner spirits in each of us.
The strategies and tactics are not only easy to understand but also immediately applicable. The Make it Box is a game-changer for memorization, making learning both fun and effective. MakeitGPT serves as the perfect ideation partner, always ready to provide targeted advice with a focus on ethical implications. The training program is a must for anyone serious about mastering the art of behavioral design
We have put together the 15 strategies in a beautiful poster for your next project.