Design with the mind in mind

We are on a mission to make behavioral science more accessible and actionable to enrich your life and help you design better experiences, communications, and interventions.

Find out how

Discover the make it toolkit

15 Design strategies

To help you align your design, experiences, and communications to human psychology, and leverage it.

Evaluate your existing experience, communications or interventions.
Identify bottlenecks and interventions points.
Brainstorm behavioural science-informed solutions.

200+ Techniques

Highly actionable tactics that can be applied directly to your current project to save time in the ideation phase.

Ready-to-use for your project
real Case studies and scientific experiments
Game techniques, Boosts, incentives, and more.

Explore strategies

Explore the15 strategies

make it

easy

make it

timely

make it

obvious

make it

attractive

make it

memorable

make it

empowering

make it

achievable

make it

social

make it

meaningful

make it

valued

make it

unexpected

make it

intriguing

make it

aversive

make it

scarce

make it

rewarding

make magic happen

We have put together the 15 strategies in a beautiful poster for your next project.

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