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Design with the mind in mind.

We are on a mission to make Behavioral science and Game thinking more accessible and actionable to help you deliver better experiences.

Find out how

The make it
Behavioral design method.

A shortcut that helps you anticipate problems, identify opportunity points, and design a solution based on what people are actually likely to do.

Explore the15 Strategies.

Systematically use strategies in the brainstorming phase to help you generate potential ideas, formulate behavioral design challenge and to develop into impactful solutions.

make it

easy

make it

obvious

make it

timely

make it

attractive

make it

tangible

make it

social

make it

goal-oriented

make it

intriguing

make it

unexpected

make it

scarce

make it

empowering

make it

yours

make it

immersive

make it

aversive

make it

meaningful

“Absolutely incredible”

"A fantastic tool with practical points to help you anticipate problems and design solutions based on what people are actually likely to do”

Vitaly Friedman
Founder & Editor-in-chief of Smashing Magazine

“Almost too good to be true!”

“Designing for behaviour change?
This is the ultimate cheat sheet”

Charley Cramer
Author, The Purpose Myth

"One of the 12 free tools every
behavioural changemaker needs to know"

Behaviour First Team, Deloitte

Still have questions?

Ask any questions to our custom ChatGPT, trained to help you learn and apply behavioural science and gamification

What is behavioural design?
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What is gamification?
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How can behavioural science help [your role]?"
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What are the steps to design for behaviour?
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Make magic happen

We have put together the 15 strategies in a beautiful poster for your next project.

Download Now