Behavioral Science made Simpler

A clear path to get better at changing any behavior, whichever role or industry you work on. No technical jargon or industry-specific terms involved.

Communicate.

A shared language clarifies communication, and unifies a team

Facilitate.

A structured tried-and-tested process paves the way to success.

Integrate.

The playbook you need to solve problems for yourself

You need this if you are a

What's in the Box?

A comprehensive set of materials designed to facilitate and enhance the learning and application of behavioral design principles.

The 15 Strategy Cards

Unlock the secrets of innovation with universal behavioral design strategies that spark creativity, all firmly rooted in behavioral science.

45 Tactics Cards

Feeling stuck or unsure how to apply strategy to your solution? Explore up to 3 tactics for each strategy to help you ideate and navigate design innovation with confidence.

15 Barrier Cards

Identify potential obstacles that prevent your audience to take action. Each card points to effective solutions.

5 Laws of Behavior Cards

Ask the right questions and gain deeper insights into your target audience and their decision-making environment

8 Role Cards

Optimize your Sprint with these Role Cards, designed to empower team members with specific responsibilities and expertise.

8 Journey Mapping Cards

Navigate your customer's journey with surgical precision until the target behaviour you aim to to influence.

The Make it
Behavioral Design Sprint

Tackle design challenges with our tried-and-tested 5-step design process

Step 1

Prepare and Strategize

Formulate a clear design challenge statement, and set up your team, timeframe, resources, schedule, and workspace to ignite your innovation journey.

Step 2

Map and Understand

Map the customer journey and gain a deep understanding of your target audience and their decision-making environment.

Step 3

Brainstorm and Visualize

Leverage the power of the 15 strategies and related actionable tactics to generate creative ideas powered by behavioral science.

Step 4

Design and Build

Generate innovative design variations backed by behavioral strategies and translate your concepts into tangible testable prototypes, bringing your ideas one step closer to reality.

Step 5

Test and Validate

Prioritize experimentation to validate your solutions thoroughly before making substantial resource commitments, for a more effective and efficient innovation process.

AI-Powered Sprint

Get a free access to our ChatGPT trained with Make it behavioral knowledges.