Some of the most pressing collective problems humanity face can be solved by shaping our everyday behaviours. All of us can apply behavioural science to our own life. Some of us have the opportunity to influence the life of many.
What would the world look like if the vast majority of us used our creativity powered by behavioural science to enrich our lives and that of people around us?
Massimo is a lecturer in Design Management at Thammasat Design School and the Director of Thammasat Design Center (TDC) a training centre to up-skill and re-skill professionals.
In addition to his work as an educator, Massimo helps organisations leverage behavioural design and gamification to engage their customers and workforce.
Massimo believes anyone can benefit from the insights emerging from behavioural science to both enrich their lives and create better products, services and brands. The Make it toolkit is the first step to help others embark on this transformative journey.
Make It Certified Instructors and practitioners are experienced professionals who have contributed to build, embraced, and mastered the Make it toolkit.
Behavioural Design Strategist and University Lecturer, Creator of the Make it toolkit
Massimo has been defined as one of the world’s leading Behaviour and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders and created the Make it toolkit to make behavioural design accessible and actionable.
Gamification Designer and Researcher, Make it toolkit Coach
Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design
Business Strategist and Behavioural Design, Make it toolkit Coach
David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioural design to build solutions to further that goal.
Applied Behavioural Scientist, Make it toolkit Coach.
Preeti is an Applied Behavioural Science leader, with experience in setting up and running behavioural science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioural science in product and design, through her writing and podcasts."