Change Behavior,
Change the World.

Some of the most pressing collective problems humanity face can be solved by shaping our everyday behaviors. All of us can apply behavioral science to our own life. Some of us have the opportunity to influence the life of many.

Behavioral Science and Design

What would the world look like if the vast majority of us used our creativity powered by behavioral science to enrich our lives and that of people around us?


Massimo Ingegno

Massimo is a lecturer in Design Management at Thammasat Design School and the Director of Thammasat Design Center (TDC) a training centre to up-skill and re-skill professionals.

In addition to his work as an educator, Massimo helps organisations leverage behavioral design and gamification to engage their customers and workforce.

Massimo believes anyone can benefit from the insights emerging from behavioral science to both enrich their lives and create better products, services and brands. The Make it Toolkit is the first step to help others embark on this transformative journey.

Read Massimo's story

Certified Instructors and practitioners.

Make it Certified Instructors and Practitioners are experienced professionals who have contributed to build, embraced, and mastered the Make it Toolkit.

Massimo Ingegno

Behavioral Design Strategist and University Lecturer, Creator of the Make it Toolkit

Massimo has been defined as one of the world’s leading Behaviour and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders and created the Make it toolkit to make behavioural design accessible and actionable.

Zac Fitz-Walter

Gamification Designer and Researcher, Make it Toolkit Coach

Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design

David McCann

Business Strategist and Behavioral Design, Make it Toolkit Coach

David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioural design to build solutions to further that goal.

Preeti Kotamarthi

Applied Behavioral Scientist, Make it Toolkit Coach.

Preeti is an Applied Behavioural Science leader, with experience in setting up and running behavioural science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioural science in product and design, through her writing and podcasts."

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