Become a Behavioral & Gamification Designer
Your learning journey
from zero to hero.

Learn the foundations and practice, specialize to deepen your knowledge, get results, and If you wish, master the Make it toolkit to empower others

Starter - Level 1

Foundations of Behavioral Science & Gamification

Lay the groundwork: Discover and Apply the Core Principles of Behavioral Design and Gamification.

Method: Self-paced program

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Specialist - Level 2

Behavioral Science and Gamification Specializations

Specialize: Forge Your Path with, Industry-Specific Expertise, from digital product design to health

Method: Masterclass LIVE on Zoom

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Practitioner - Level 3

Behavioral Experiments

Put theory into practice: Master the Art of Experimentation and Behavioral Insights Application

Express interest

Facilitator - Level 4

Facilitator Mastery Program

Empower others: Lead with confidence and teach the Future of Behavioral Designer

Express interest



Behavioral Science &
Gamification for Product Design

Learn how to design persuasive, habit-forming and engaging experiences. Starting September - November 2024.

Online (LIVE)

8 weeks

3 hours/ week

What our alumni think.

Make it Graduates.

Our awesome Behavioral Wizard are doing some magic, somewhere.

visit Graduates page

Training 5 people or more?
Book your custom training.

We offer custom interactive training programs for your product and communication teams.

Custom training.

Customize based on your industry

Our team has extensive behavioral design experience in the e-commerce, health, education, insurance, and finance sectors.

Choose time and effort commitment

Chose intensive or extensive programs depending on your needs (6, 12, 18, 24 hours). The full 24-hour program award level 2 and level 3.

Unlock the Make it Box

Get a chance to purchase the official Make it Box Deck at 20% discount and guide to keep applying it once we are gone.

"Massimo provided great support to SCB Academy to coordinate and deliver multiple training programs in behavioral design and gamification for both our workforce and our business partners. The sessions provided psychology and design insights directly applicable to business challenges."

Rawiwan Kumthongmak
VP, Digital Transformation
CEO, SCB Academy