makeit

masterclass

Unlock the Power of Behavioral Science for Product Marketing and User Experience Design

Online (LIVE)

8 weeks

3 hours/ week

Master the art of creating persuasive, habit-forming, and engaging digital experiences in 8 weeks.
Next cohort: 9 April - 28 May 2025 ‍
15:00 Seattle / 18:00 New York / 17:00 Chicago / 19:00 São Paulo / 23:00 London (for any night owls!)

Download brochure Enroll now

Connect the Dots.

The make it toolkit is a holistic framework grounded in hundreds of books and research insights from thinkers, practioners, and researchers.

Ready to fast-track your path to innovation, transformation, and growth?

You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be.

You can't miss this class if:

You are:

Product Manager, Entrepreneur, and Marketer who wants to understand human behavior and how you can persuade, engage and retain customers to achieve growth and desired results.

UX Design or Gamification enthusiast with or without prior experience who wants to level up the psychology side of design.

Behavior change professional who is applying psychology insights in the digital space.

You're looking for:

A practical, yet rigorous design process to encourage or discourage behaviors.

A framework helping you establish a shared language among your team members.

Versatile tools that can be employed throughout the design process in any industry.

Evidence-based insights empowering users to reach their objectives while fostering your business growth.

What will you get from this class?

We built the framework we wish we had when we started. Let us take you to a step-by-step journey that connects all the dots

Structured Learning.

Structured Learning Journey

We built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots.

Case Study Exploration

We are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful.

Practice with Expert Feedback.

Hands-on Activities

You will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project.

Office Hours

Office hours (optional to attend) on weekdays provide an opportunity to clarify concepts, receive feedback and support, and engage with both peers and instructors for enhanced learning.

High-Impact Resources.

1-year Access to Databases

Gain exclusive free access to our premium database of over 300 behavioral design tactics and never get stuck again.

1-year Access to Recordings

Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.

Tools and Resources to make your life easier.

We've got you covered with collaborative boards, a reference guide, an AI-Powered tool, and all the class recordings for revisit

🚀 Collaborative board

Digital whiteboard on FigJam with the digital version of the Make it Box for remote collaboration

📒 Playbook

Your go-to guide for behavioral science principles, tricks and tips. Revisit they key concepts, and get unstuck any time you communicate and design

⏺️ Video Recordings

Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.

True learning happens when you turn theory into practice right away.

..and get support by experts and peers in a fun-loving environment.

What our graduates say about this class.

Andreia Ferreira Ruivo
Product Marketing Lead, N26

"This course really was a dream come true, I finally got to learn from teachers and I feel so much secure in my knowledge of behavioral science. If you want to learn more about applied BS, 100% recommend you try this."

It was easy for everything else to fall into place because the teaching style was so human, energetic and flexible. The presentations I enjoyed having more than one teacher breaking up the rhythm of the class, this added dynamism as we switched to a different topic. In Class Exercises: This as well was great to immediately “attempt” to apply what we had just learnt. The difficulty of these was set just right, meaning we had to recall and apply but we never felt we failed. Interacting with others and talking things through was sufficient to succeed, this was rewarding. Resources, Homework, Materials: Receiving the class deck, getting homework and related readings helped me know where I stood and revise content. The fact that I could reach out and communicate real time made me feel supported.

Andreia Ferreira Ruivo
Product Marketing Lead, N26

"I highly recommend this course to any UI/UX designer looking to improve their design skills and create more impactful designs."

Napat Tripech
Consultant - UX/UI Designer, Deloitte

"This was a great program to understand gamification and apply what I learned right away. It was very helpful to me for up skill as product designer. Thank you!"

Seongjeong Jeong
Product Designer, Taskworld Inc.

"Unlike most online courses, it really prepares you for the future work challenges."

Maja Matukin
Partner, Research&Grow

"I really loved the fact that the class was small and all the instructors had a personal touch. They engaged with each student to make sure they got value out of the class. Kudos to the team!"

Bukky Olawepo
Service Designer, Government of Alberta

"I loved the hands-on sessions with FigJam where we can brainstorm and work on our project together. The workshops are also amazing and well-structured. Most importantly, we loved our instructors"

Pariyakorn (Smuk) Landolf,
Founder of BananaThai Language School.

"I really enjoyed the notions learned and how these can be used across different industries. I also really appreciate the different approaches adopted by the instructors and how engaging each class was."

Matteo Argiolas
Head of Business Development, The new Thai Fintech

Developed by international world-class educators and practitioners.

Behavioral design educators and practitioners with experience in health, sustainability, finance, ecommerce, learning, and change management. We developed this class to offer you the perfect balance between theory and practice.

Massimo Ingegno.

Make it Creator and Instructor

Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders on the mission to make behavioral design more accessible and actionable.

David McCann.

Behavioral Strategist and Instructor

David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioral design to build solutions.

Zac Fitz-Walter.

PhD, Gamification and Instructor

Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design

Preeti Kotamarthi.

Behavioral Science Director, Swiggy

Preeti is an Applied Behavioral Science leader, with experience in setting up and running behavioral science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioral science in product and design.

In partnership with the best

John Gusiff.

CX Strategist and Certified Make it Behavioral Strategist

John is the Managing Partner at Customer Centric Solutions LLC, where he specializes in helping brands craft cohesive and meaningful experiences across all touchpoints to drive customer acquisition, deepen engagement, and build long-term loyalty. His approach is grounded in customer Jobs-to-be-Done research methods and behavioral science.

Tareef Jafferi.

Founder and CEO of Happily.ai

Tareef is a visionary entrepreneur passionate about using technology to empower people. As the founder of Happily.ai, he is dedicated to creating workplaces that are not only productive but also happy and healthy. Through Happily.ai, Tareef has combined A.I. and behavioral science to foster meaningful workplace connections, reinforce core values, and inspire small actions that significantly boost employee satisfaction.

Samuel Salzer.

Applied Behavioral Scientist and Advisor

Samuel is an applied behavioral scientist with a global focus on helping value-driven organizations leverage behavioral science. He's also the founder of Habit Weekly, the largest behavioral design community and newsletter, with over 15,000 members. Through Habit Weekly, he curates top articles, videos, podcasts, and premium content in the fields of behavioral science and business.J

Rajdeep Ghai.

Founder and Partner, Henka Group

Raj is the Founder and Partner at Henka Group, a business transformation company. Raj’s approach is to act as a coach, not a consultant, ensuring that clients become self-reliant in continuous improvement and transformation.Raj is also a Make It Toolkit expert, combining behavioral science with change management to drive meaningful, sustainable transformation in organizations.

Your journey in this class.

Learn our tried and tested step-by-step process over 8 weeks. 3 hours of LIVE learning module per week.

Module 1

Discover the Science behind Behavior

Dive deep into the latest behavioral science research and real-world case studies to understand how people actually make decisions. Unlock the secrets to shaping user behavior.

The 5 Laws of Human Behavior

The universal laws that govern human decision-making and behavior.

Biases and Heuristics

What it means to be rational, and why we are often “predictably irrational”.

Motivation Science

Learn the different “types” of motivation drives and needs that explain why we do what we do, and when we thrive.

The Barriers to Behavior Change

Learn a practical method to map the different types of obstacles to action and behavior change.

Module 2

Design with Intent

Learn a systematic process to integrate behavioral science into your design workflow. Master the art of crafting experiences that powerfully influence user behaviors, whether your goal is to promote desired actions or discourage undesirable ones

The Behavioral Design Process

Get a overview of the necessary steps to design a behavioral science intervention.

The Make it toolkit

See the bigger picture about human behavior with the 15 strategies of influence.

Behavioral Design Approaches

Learn the different ways to approach a behavioral challenge.

Behavioral Design Tactics

Make behavioral science actionable with selected proven tactics to influence behavior.

Module 3

Think like a Game Designer

Tap into the elements of fun and engagement used by game designers to create addictive and motivating experiences. Discover how to apply game mechanics and psychology to the user experience of your business.

The DNA of Games

Learn what makes games..games, and how you can reverse-engineer them to find inspiration for your work.

The Psychology of Games

Learn how games leverage psychology to drive engagement and create immersive experiences.

Gamification for Behavior Change

Learn our selected behavioral tactics to approach behavioral challenges.

The Do’s and Don'ts of Gamification

A check-list of best practices and mistakes to avoid when designing gameful experiences.

Module 4

Capture Attention and Design User Acquisition Strategies

Leverage key strategies to capture user attention and design effective user acquisition strategies.

Mastering User Journey

Gain an overview of the four phases of the user journey: discovery, learning, engagement, and mastery.

Behavioral Audit

Learn how to conduct a behavioral walkthrough to identify behavioral barriers and opportunity points.

The Psychology of Attention

Understand the psychological principles behind attention and how product marketers can leverage them to grab users' attention.

Discovery Enrichment

Explore proven techniques to entice and intrigue first-time users, maximizing user acquisition and feature adoption.

Module 5

Create Successful First Impressions and Onboarding

Discover strategies to create successful first impressions, and design effective onboarding experiences that drive long-term engagement.

Onboarding Phase Refined

Learn best practices in the UX and game design world to craft exceptional first-time experiences that engage and retain users.

Crafting Seamless Experiences

Discover how to design frictionless experiences and equip your users with the sense of accomplishment and empowering user success.

Crafting Engaging Experiences

Discover how to make a lasting impression that goes beyond basic usability by utilizing the science of attractiveness. Create human experiences that captivate and engage users.

Psychological Ownership

The Key to Retention and Product Loyalty: Discover strategies to cultivate a sense of psychological ownership among your users, resulting in higher retention rates and enduring product loyalty.

Module 6

Build Habit-Forming Products

Learn the science of habit formation and design feedback loops, reward systems, and other behavioral interventions to keep users coming back to your product.

Introduction to Habit Science

Learn best practices in the UX and game design world to craft exceptional first-time experiences that engage and retain users.

Feedback Systems

Learn to adopt a systems thinking approach, crafting positive and negative feedback loops to enhance the user experience.

Reward Mechanics

Explore strategies for creating reward loops that foster long-term engagement and encourage sustained use of your product.

Product Teardown

Discover techniques for systematically reverse-engineering successful products and games, uncovering valuable insights and inspiration for your own product.

Module 7

Integration of Behavioral Nudges in Product Strategy

Discover the journey of transforming sporadic behavioral interventions into a comprehensive strategy that aligns with your business objectives and product vision.

Behavior-centric Business Model

Learn how some of the most profitable and successful companies are putting behavioral science at the core of their business.

Monetization Methods Unveiled

Explore various techniques that can be effectively used for monetization purposes.

Unraveling the Psychology of Pricing

Gain insights into how behavioral science can inform your product pricing strategy.

Crafting a Behavioral Product Strategy

Put it all together with practical insights on how to create a behavioral design strategy.

Module 8

Ethical and Meaningful Design

Explore the ethical implications of applied behavioral science and gamification, and develop a compass to create sustainable engagement and meaningful experiences that benefit both users and your business.

Sustainable Engagement

Discover common mistakes made by design and business leaders when aligning behavior change and business metrics.

Meaningful Experiences

Learn how to create engaging and sustainable experiences that drive long-term behavior change.

Ethics in Nudges

Understand why behavioral science knowledge is a valuable tool and how to apply it ethically.

Unleash the Potential

Engage in an immersive role-playing experience that will revolutionize your design process. Discover new perspectives and learn to infuse intention and purpose into everything you create.