Master the art of creating persuasive, habit-forming, and engaging digital experiences in 8 weeks. Every Saturday from October 26 to December 14
15:00 Singapore / 12:30 Delhi / 08:00 London / 09:00 South Africa / 09:00 Amsterdam
The make it toolkit is a holistic framework grounded in hundreds of books and research insights from thinkers, practioners, and researchers.
We built the framework we wish we had when we started. Let us take you to a step-by-step journey that connects all the dots
We built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots.
We are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful.
You will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project.
Office hours (optional to attend) on weekdays provide an opportunity to clarify concepts, receive feedback and support, and engage with both peers and instructors for enhanced learning.
Gain exclusive free access to our premium database of over 300 behavioral design tactics and never get stuck again.
Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.
We've got you covered with collaborative boards, a reference guide, an AI-Powered tool, and all the class recordings for revisit
Digital whiteboard (Miro/FigJam) with the digital version of the Make it Box for remote collaboration
Your go-to guide for behavioral science principles, tricks and tips. Revisit they key concepts, and get unstuck any time you communicate and design
Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.
Gain 1-year exclusive access to our Premium Database of over 300 behavioral design tactics
..and get support by experts and peers in a fun-loving environment.
Andreia Ferreira Ruivo
Product Marketing Lead, N26
It was easy for everything else to fall into place because the teaching style was so human, energetic and flexible. The presentations I enjoyed having more than one teacher breaking up the rhythm of the class, this added dynamism as we switched to a different topic. In Class Exercises: This as well was great to immediately “attempt” to apply what we had just learnt. The difficulty of these was set just right, meaning we had to recall and apply but we never felt we failed. Interacting with others and talking things through was sufficient to succeed, this was rewarding. Resources, Homework, Materials: Receiving the class deck, getting homework and related readings helped me know where I stood and revise content. The fact that I could reach out and communicate real time made me feel supported.
Andreia Ferreira Ruivo
Product Marketing Lead, N26
Napat Tripech
Consultant - UX/UI Designer, Deloitte
Seongjeong Jeong
Product Designer, Taskworld Inc.
Maja Matukin
Partner, Research&Grow
Bukky Olawepo
Service Designer, Government of Alberta
Pariyakorn (Smuk) Landolf,
Founder of BananaThai Language School.
Matteo Argiolas
Head of Business Development, The new Thai Fintech
Behavioral design educators and practitioners with experience in health, sustainability, finance, ecommerce, learning, and change management. We developed this class to offer you the perfect balance between theory and practice.
Make it Creator and Instructor
Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders on the mission to make behavioral design more accessible and actionable.
Behavioral Strategist and Instructor
David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioral design to build solutions.
PhD, Gamification and Instructor
Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design
Behavioral Science Director, Swiggy
Preeti is an Applied Behavioral Science leader, with experience in setting up and running behavioral science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioral science in product and design.
Applied Behavioral Scientist and Advisor
Samuel is an applied behavioral scientist with a global focus on helping value-driven organizations leverage behavioral science. He's also the founder of Habit Weekly, the largest behavioral design community and newsletter, with over 15,000 members. Through Habit Weekly, he curates top articles, videos, podcasts, and premium content in the fields of behavioral science and business.
Founder and CEO of Happily.ai
Tareef is a visionary entrepreneur passionate about using technology to empower people. As the founder of Happily.ai, he is dedicated to creating workplaces that are not only productive but also happy and healthy. Through Happily.ai, Tareef has combined A.I. and behavioral science to foster meaningful workplace connections, reinforce core values, and inspire small actions that significantly boost employee satisfaction.
CX Strategist and Make It Coach
John is the Managing Partner at Customer Centric Solutions LLC, where he specializes in helping brands craft cohesive and meaningful experiences across all touchpoints to drive customer acquisition, deepen engagement, and build long-term loyalty. His approach is grounded in customer Jobs-to-be-Done research methods and behavioral science.
Founder and Partner, Henka Group
Raj is the Founder and Partner at Henka Group, a business transformation company. Raj’s approach is to act as a coach, not a consultant, ensuring that clients become self-reliant in continuous improvement and transformation.Raj is also a Make It Toolkit expert, combining behavioral science with change management to drive meaningful, sustainable transformation in organizations.
Learn our tried and tested step-by-step process over 8 weeks. 3 hours of LIVE learning module per week.
Module 1
Dive deep into the latest behavioral science research and real-world case studies to understand how people actually make decisions. Unlock the secrets to shaping user behavior.
The universal laws that govern human decision-making and behavior.
What it means to be rational, and why we are often “predictably irrational”.
Learn the different “types” of motivation drives and needs that explain why we do what we do, and when we thrive.
Learn a practical method to map the different types of obstacles to action and behavior change.
Module 2
Learn a systematic process to integrate behavioral science into your design workflow. Master the art of crafting experiences that powerfully influence user behaviors, whether your goal is to promote desired actions or discourage undesirable ones
Get a overview of the necessary steps to design a behavioral science intervention.
See the bigger picture about human behavior with the 15 strategies of influence.
Learn the different ways to approach a behavioral challenge.
Make behavioral science actionable with selected proven tactics to influence behavior.
Module 3
Tap into the elements of fun and engagement used by game designers to create addictive and motivating experiences. Discover how to apply game mechanics and psychology to the user experience of your business.
Learn what makes games..games, and how you can reverse-engineer them to find inspiration for your work.
Learn how games leverage psychology to drive engagement and create immersive experiences.
Learn our selected behavioral tactics to approach behavioral challenges.
A check-list of best practices and mistakes to avoid when designing gameful experiences.
Module 4
Leverage key strategies to capture user attention and design effective user acquisition strategies.
Gain an overview of the four phases of the user journey: discovery, learning, engagement, and mastery.
Learn how to conduct a behavioral walkthrough to identify behavioral barriers and opportunity points.
Understand the psychological principles behind attention and how product marketers can leverage them to grab users' attention.
Explore proven techniques to entice and intrigue first-time users, maximizing user acquisition and feature adoption.
Module 5
Discover strategies to create successful first impressions, and design effective onboarding experiences that drive long-term engagement.
Learn best practices in the UX and game design world to craft exceptional first-time experiences that engage and retain users.
Discover how to design frictionless experiences and equip your users with the sense of accomplishment and empowering user success.
Discover how to make a lasting impression that goes beyond basic usability by utilizing the science of attractiveness. Create human experiences that captivate and engage users.
The Key to Retention and Product Loyalty: Discover strategies to cultivate a sense of psychological ownership among your users, resulting in higher retention rates and enduring product loyalty.
Module 6
Learn the science of habit formation and design feedback loops, reward systems, and other behavioral interventions to keep users coming back to your product.
Learn best practices in the UX and game design world to craft exceptional first-time experiences that engage and retain users.
Learn to adopt a systems thinking approach, crafting positive and negative feedback loops to enhance the user experience.
Explore strategies for creating reward loops that foster long-term engagement and encourage sustained use of your product.
Discover techniques for systematically reverse-engineering successful products and games, uncovering valuable insights and inspiration for your own product.
Module 7
Discover the journey of transforming sporadic behavioral interventions into a comprehensive strategy that aligns with your business objectives and product vision.
Learn how some of the most profitable and successful companies are putting behavioral science at the core of their business.
Explore various techniques that can be effectively used for monetization purposes.
Gain insights into how behavioral science can inform your product pricing strategy.
Put it all together with practical insights on how to create a behavioral design strategy.
Module 8
Explore the ethical implications of applied behavioral science and gamification, and develop a compass to create sustainable engagement and meaningful experiences that benefit both users and your business.
Discover common mistakes made by design and business leaders when aligning behavior change and business metrics.
Learn how to create engaging and sustainable experiences that drive long-term behavior change.
Understand why behavioral science knowledge is a valuable tool and how to apply it ethically.
Engage in an immersive role-playing experience that will revolutionize your design process. Discover new perspectives and learn to infuse intention and purpose into everything you create.
Enroll by October 20 to begin your behvioral design journey!
Don't miss your chance to learn directly from some of the world’s experts in a live format—it happens only once a year!
With behavioral design skills you'll have the power to create more impact.
Ask any questions to our custom ChatGPT, trained to help navigate Make it toolkit products and services.