The make it toolkit is a holistic framework grounded in hundreds of books and research insights from thinkers, practioners, and researchers.
..and get support by experts and peers in a fun-loving environment.
We have put together the most important things you need to know to optimise your existing product or build something from scratch with psychology. You’ll start from zero and become a behaviorual design hero in 6 weeks.
At the end of each session in addition tot he slides deck, you can watch the lesson recordings, so that you can quickly revisit it at any time.
Every session will provide you with many up-to-date, successful and less successful examples to help you appreciate behavioural science and gamification in action.
Every session will have hands-on individual and group exercises for you to apply directly the most important psychology principles ub your project.
Shorten the the problem identification and ideation processes with our database of behavioural barriers and actionable techniques.
Every session will end with practical recommended exercises so that you can practice at your own pace the core principles and then get feedback from peers and instructors. Time commitment for assignments is 1 hour per week.
Andreia Ferreira Ruivo
Product Marketing Lead, N26
It was easy for everything else to fall into place because the teaching style was so human, energetic and flexible. The presentations I enjoyed having more than one teacher breaking up the rhythm of the class, this added dynamism as we switched to a different topic. In Class Exercises: This as well was great to immediately “attempt” to apply what we had just learnt. The difficulty of these was set just right, meaning we had to recall and apply but we never felt we failed. Interacting with others and talking things through was sufficient to succeed, this was rewarding. Resources, Homework, Materials: Receiving the class deck, getting homework and related readings helped me know where I stood and revise content. The fact that I could reach out and communicate real time made me feel supported.
Andreia Ferreira Ruivo
Product Marketing Lead, N26
Matteo Argiolas
Head of Business Development, The new Thai Fintech
Bukky Olawepo
Service Designer, Government of Alberta
Rajdeep Ghai
Founder and Partner at Henka Pte Ltd.,
Companies serious about applying behavioural science invest tens of thousands of dollars in our training programs. Learn the same strategies, but at a fraction of the cost.
Massimo provided great support to SCB Academy to coordinate and deliver multiple training programs in behavioural design and gamification for both our workforce and our business partners. The sessions provided psychology and design insights directly applicable to business challenges.
Rawiwan Kumthongmak
VP, Digital Transformation CEO, SCB Academy
I’ve known Massimo since 2018 from his class in Gamification. It was my first hands-on experience on behavioural design. We met again in 2020 when NocNoc was looking for a way to up-skill our team. This unique class is really useful and practical. Massimo is the behavioural design expert who could guide and ignite the learner spirits in each of us.
Chonlak Mahasuvirachai
Co-Founder and CEO, NocNoc.com
Learn our tried and tested step-by-step process over 8 weeks.
3 hours of live learning module and 1 hour of homework per week.
Understand how you actually make decisions with real-world experiments, case studies and research insights.
Learn how to integrate behavioural science into the design process and systematically design with intent.
Learn the elements of fun, and how to think like a game designer to design experiences and behaviour change interventions.
Discover they key strategies and best practices to capture attention and design for user acquisition.
Discover they key strategies and best practices to design effective product discovery and user onboarding experiences.
Learn how to design feedback and rewards loops to maximize long-term user engagement.
Learn how to move from tactical behavioural interventions to creating a holistic strategy to meet your business and product goals.
Get a chance to reflect and discuss wit peers the ethical implications of applied behavioural science and gamification, and create your compass to design sustainable engagement and meaningful experiences.
Learn them in 8 weeks then use them forever.
A large database of barriers organised by category to help you spot and understand the problem.
Get access to actionable behavioural tactics to help you solve your challenges.
Move from evaluating experiences to design new features backed by behavioural science.
..with experience in behaviour design in health, environment, finance, ecommerce, learning and culture change
Behavioural Design Strategist and University Lecturer, Creator of the Make it toolkit
Massimo has been defined as one of the world’s leading Behaviour and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders and created the Make it toolkit to make behavioural design accessible and actionable.
Gamification Designer and Researcher, Make it toolkit Coach
Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design
Business Strategist and Behavioural Design, Make it toolkit Coach
David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioural design to build solutions to further that goal.
Applied Behavioural Scientist, Make it toolkit Coach.
Preeti is an Applied Behavioural Science leader, with experience in setting up and running behavioural science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioural science in product and design, through her writing and podcasts."
..and you’ll get to work on it as you learn with us.
This masterclass is made for people building digital products, but the learnings can be applied to nearly any type of business.
Invites will be sent on a first-come, first-served basis, while taking into account your (or your organisation) mission.
by 5 June 2023
On 17 June 2023
On 5 August 2023
Join on your own and make new friends, or as a team up to 5 members
Seat offered on a first-come-first-served basis
ApplyLearn from educators and practioners.
Apply what you learn right away and pass assessements.
Earn a certificate and badge to showcase your in-demand skills to future employers.
Our awesome Behavioural Wizard (alumni) are doing some magic, somewhere.
Explore why our alumni think you should sign up for this class now.
Samvid Sharma
Founder, Atom
Premika PoSaw
UX Lead, GovTech Singapore
Marius Nakrys
Scientific research analyst, Kilo Health
Matteo Argiolas
Head of Business Development, The new Thai Fintech
Bukky Olawepo
Service Designer, Government of Alberta
Katherine F. Correa
Retail Product Designer, Cegid
If you can’t find an answer to your questions, just get in touch with us.