Custom Workshop

1-3 days training program to learn how to apply behaviour design within your company or organisation.

Tailored program

Make it toolkit was chosen by Techsauce Global Summit 2020 - the largest tech event in Thailand to offer participants an experential workshop on how to apply behavioural science to their products and services.

University training

Mainstream our model and design process into your university program offerings.

academic research
Real-world case studies
Tailored program

Make it toolkit was chosen by Elisava Design School to bring behavioural science into their Service Design class, part of Master in Research for Design and Innovation (MIDI). Its success led to a future partnership to co-create an Advanced Certificate program in Service Design & Behaviourl Science.

Project support

Get guided by a Make it coach to help you design behaviourally-informed interventions and experiences


Make it toolkit was chosen by AI & Robotics Ventures (ARV) as the methodology to redefine the vision of a health-tech product to serve over 3 million people in Thailand and build a behaviour design and gamification team.

Organisation empowered by the Make it toolkit
What people say about us

"The make it toolkit training has transformed the way I approach behavioral design.”

The strategies and tactics are not only easy to understand but also immediately applicable. The Make it Box is a game-changer for memorization, making learning both fun and effective. MakeitGPT serves as the perfect ideation partner, always ready to provide targeted advice with a focus on ethical implications. The training program is a must for anyone serious about mastering the art of behavioral design

Nicole Xiaoyi Li

UX Design Lead at GovTech Singapore

His talk was masterfully structured, delivering a perfect blend of clarity, conciseness, and invaluable information.

As the founder and organizer of BKK WEB, a leading web and tech meetup in Bangkok for the past 13 years, I’ve had the chance of hosting over 150 speakers. Among them, Massimo unquestionably stands out. Massimo’s profound passion for behavioral science was evident throughout his presentation, captivating and engaging the audience from start to finish.

Jeremie Tisseau

CEO of Morphosis and Chief Design Officer at Seven Peaks

"This unique class is really useful and practical."

"I’ve known Massimo since 2018 from his class in Gamification. It was my first hands-on experience on behavioural design. We met again in 2020 when NocNoc was looking for a way to up-skill our team. This unique class is really useful and practical. Massimo is the behavioural design expert who could guide and ignite the learner spirits in each of us."

Chonlak Mahasuvirachai

Co-Founder and CEO at NocNoc.com

"Massimo is clearly a thought leader who pushes the boundaries of behavioral science"

"I've worked with Massimo to experiment new ways to empower designers with Behavioural Design and Gamification skills in Thailand. Massimo is clearly a thought leader who pushes the boundaries of behavioral science and its strategic application in a wide range of fields, including UX, Marketing, and everyday problems."

Jeremy Hsu

Senior User Experience Designer at Agoda

"Massimo is one of the best behavioural and gamification design experts in the world."

"He was excellent in breaking something as vast as why humans do what they do into actionable knowledge & insights, and helping enthusiasts learn how to translate insights into product feature that reduce friction and promote desired behaviours."

Prakash Sharma

Co-Founder, Behavioural Science & Context Architecture

"The session was highly interactive."

"Massimo delivered an insightful session on behavioral design & gamification. The session was highly interactive and the examples shared were directly applicable to work and personal lives of our employees."

Nicholas Dhillon

Country Head of Human Resources, Johnson & Johnson Malaysia

"The sessions provided psychology and design insights directly applicable to business challenges."

"Massimo provided great support to SCB Academy to coordinate and deliver multiple training programs in behavioural design and gamification for both our workforce and our business partners. The sessions provided psychology and design insights directly applicable to business challenges."

Rawiwan Kumthongmak

VP, Digital Transformation COE, SCB Academy

"We highly appreciate his dedication, passion, grit and great support."

"My team and I have had an opportunity to work with Massimo to develop our first digital health and fitness product to help Thai people form a sustainable, healthy habit. Massimo led the development of our gamification and behavioral change strategy as well as empowered our teams with behavioral science knowledge, skills and processes. We highly appreciate his dedication, passion, grit and great support."

Pong Kosanunt

CARIVA, Co-founder , AI and Robotics Ventures, EIR (commercial)

"The training content is really great."

"The training content is really great. Massimo is extremely passionate about the subject and the teaching tactics are effective. I would highly recommend anyone who wants to be in field of marketing and branding to join the program."

Chai Chaiyavej

Director, Mute Company Limited

“Make it training is a perfect guide for you to design a product that will offer users good experiences throughout the journey.”

“What I love about this project is that we got a chance to start from the very first WHY to define our values and vision, which helped us focus on what really matters."

Ritdej Charasrasameekul

Product Manager, NocNoc

"Great session. Insightful and applicable to business."

Panawat Innurak

Head of Personalized Customer Engagement & Experience,  TTB Bank

"Intriguing and eye-opening"

Aphivich Panya

Senior Vice President Customer Engagement & Experience

"It is fun and insightful workshop not only for designers."

Hattaya Lattasaksiri

Customer Experience Design, AVP

Highly recommended!

I enjoyed participating in this structured and intensive training program by knowledgable and applicable facilitators. The examples shared helped us clearly see how we can apply to our project. Highly recommended!

Annop Anekwitchanakul

Senior Officer, Leadership & Development Team

Behavioural Science applied to:

UX &
Service Design

Financial Services

Marketing, Branding & Loyalty

Workplace Design & Employee Engagement

Health &
the Environment

Architecture & Urban Design

What to expect

What you’ll gain


Change the way you look at people: from rational to fundamentally irrational.


Learn strategies to overcome psychological bottlenecks and leverage cognitive biases and behavioural design patterns to influence behavior.


Practice how to move from problem, to research, to solutions with design thinking, powered by behavioural science.

Get access to


Insights on how to strategically apply the 15 universal strategies.


to help you generate and test features and solutions, fast.


from hundreds of academic papers and case studies to help you learn from the success and failure of your competitors, and make informed decisions.

Get in touch

We collaborate with innovative companies and organizations commited to improving people's lives.

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