1-3 days training program to learn how to apply behaviour design within your company or organisation.
Make it toolkit was chosen by Techsauce Global Summit 2020 - the largest tech event in Thailand to offer participants an experential workshop on how to apply behavioural science to their products and services.
Mainstream our model and design process into your university program offerings.
Make it toolkit was chosen by Elisava Design School to bring behavioural science into their Service Design class, part of Master in Research for Design and Innovation (MIDI). Its success led to a future partnership to co-create an Advanced Certificate program in Service Design & Behaviourl Science.
Get guided by a Make it coach to help you design behaviourally-informed interventions and experiences
Make it toolkit was chosen by AI & Robotics Ventures (ARV) as the methodology to redefine the vision of a health-tech product to serve over 3 million people in Thailand and build a behaviour design and gamification team.
"I've worked with Massimo to experiment new ways to empower designers with Behavioural Design and Gamification skills in Thailand. Massimo is clearly a thought leader who pushes the boundaries of behavioral science and its strategic application in a wide range of fields, including UX, Marketing, and everyday problems."
"He was excellent in breaking something as vast as why humans do what they do into actionable knowledge & insights, and helping enthusiasts learn how to translate insights into product feature that reduce friction and promote desired behaviours."
"I’ve known Massimo since 2018 from his class in Gamification. It was my first hands-on experience on behavioural design. We met again in 2020 when NocNoc was looking for a way to up-skill our team. This unique class is really useful and practical. Massimo is the behavioural design expert who could guide and ignite the learner spirits in each of us."
"Massimo delivered an insightful session on behavioral design & gamification. The session was highly interactive and the examples shared were directly applicable to work and personal lives of our employees."
"Massimo provided great support to SCB Academy to coordinate and deliver multiple training programs in behavioural design and gamification for both our workforce and our business partners. The sessions provided psychology and design insights directly applicable to business challenges."
"My team and I have had an opportunity to work with Massimo to develop our first digital health and fitness product to help Thai people form a sustainable, healthy habit. Massimo led the development of our gamification and behavioral change strategy as well as empowered our teams with behavioral science knowledge, skills and processes. We highly appreciate his dedication, passion, grit and great support."
"The training content is really great. Massimo is extremely passionate about the subject and the teaching tactics are effective. I would highly recommend anyone who wants to be in field of marketing and branding to join the program."
“What I love about this project is that we got a chance to start from the very first WHY to define our values and vision, which helped us focus on what really matters."
"Great session. Insightful and applicable to business."
"Intriguing and eye-opening"
"It is fun and insightful workshop not only for designers."
I enjoyed participating in this structured and intensive training program by knowledgable and applicable facilitators. The examples shared helped us clearly see how we can apply to our project. Highly recommended!
The custom training program is fun and useful. Highly recommended!
Change the way you look at people: from rational to fundamentally irrational.
Learn strategies to overcome psychological bottlenecks and leverage cognitive biases and behavioural design patterns to influence behavior.
Practice how to move from problem, to research, to solutions with design thinking, powered by behavioural science.
Insights on how to strategically apply the 15 universal strategies.
to help you generate and test features and solutions, fast.
from hundreds of academic papers and case studies to help you learn from the success and failure of your competitors, and make informed decisions.
We collaborate with innovative companies and organisations committed to improve people's lives.