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Massimo Ingegno
Asia
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Europe
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Massimo Ingegno is the creator of the Make it Toolkit™ and a behavioral design expert working across UX, learning, and health. He leads Make it Lab, trains teams worldwide, and helps organizations turn behavioral science into practical, high-impact solutions.
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Leader
Course Creator
David McCann
Asia
,
North America
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David McCann is an applied behavioral science and AI strategist helping organizations transform how they design products, experiences, and change initiatives. He blends behavioral insights with practical innovation to drive measurable impact across teams and systems.
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Leader
Zac Fitz-Walter
Australia
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Zac Fitz-Walter is a gamification and behavioral design expert who helps organizations create engaging digital products and learning experiences. As a researcher, lecturer, and co-founder of Eat More Pixels, he blends game thinking with practical design to drive motivation and meaningful user engagement.
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Leader
Preeti KS
India
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Preeti Kotamarthi is a behavioral science leader with experience driving product and growth strategies at Grab and Swiggy. With training from LSE, she applies behavioral insights to shape better decisions, improve user journeys, and guide organizations toward evidence-based design.
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Leader
Nicole Li
Singapore
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Nicole Li is an innovation and experience design leader at GovTech Singapore, passionate about helping teams unlock creativity through structured design thinking. With expertise in problem-solving, visual thinking, and rapid experimentation, she guides groups to turn complex challenges into practical, human-centered solutions.
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Facilitator
Alicia Lee
Singapore
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Alicia Lee is a UX and service design practitioner at Gov Tech Singapore, supporting and elevating design practices across government. With experience in design ops, user research, and translating complex needs into clear solutions, she helps teams create human-centred products that deliver real public impact.
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Facilitator
Rajdeep Ghai
Singapore
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Rajdeep Ghai is a transformation and value-stream expert, helping organizations diagnose bottlenecks and accelerate delivery. As founder of Henka, he equips leaders with practical systems-thinking tools to improve flow, reduce waste, and drive high-performance execution across teams.
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Facilitator
Oravee Smithiphol
Thailand
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Oravee Smithiphol is an AI adoption evangelist and behavioral science trainer who helps teams embrace new technologies with clarity and confidence. With a background from Carnegie Mellon and deep expertise in inbound strategy, she bridges human behavior, AI, and practical implementation.
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Facilitator
George Quicksmith
UK
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George Quicksmith is a behavioral science and AI consultant helping organizations turn insights into practical outcomes. With an MSc from LSE and a focus on applied decision science, he partners with teams across the UK to design smarter systems, deliver training, and drive evidence-based change.
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Facilitator
Divya Radhakrishnan
India
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Divya Radhakrishnan is a behavioral science researcher and consultant helping brands across consumer products, tech, finance, and services uncover what drives real customer decisions. She blends rigorous insight with practical business thinking to guide teams in designing products and experiences that truly influence behavior.
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Facilitator
Narudee 'Poom' Kristhanin
Thailand
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Narudee “Poom” Kristhanin is a facilitator who blends behavioral science with the LEGO® SERIOUS PLAY® method to help teams think deeper, collaborate better, and unlock creative solutions. She designs highly engaging, hands-on workshops that turn abstract challenges into clear shared understanding and action.
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Facilitator
Bangorn Suwanmongkol
Thailand
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Bangorn Suwanmongkol is a human-insight strategist and founder of Hummingbirds Consulting, helping organizations deeply understand people’s motivations to design better products, brands, and experiences. She blends behavioral insight with strategic creativity to drive meaningful impact for clients.
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Facilitator
Sutham Thammawong
Thailand
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Sutham Thammawong is a UX consultant and CEO of KO-Experience, known for translating complex problems into clear, human-centered solutions. As an expert in UX research and management, he helps teams design intuitive digital experiences grounded in behavioral principles.
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Facilitator
Marta Balula Dias
Portugal
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Marta Balula Dias is a behavioral analyst at Portugal’s Tax and Customs Authority and co-founder of Raramente, an NGO focused on rare diseases. She brings applied behavioral science expertise and a human-centered approach to helping teams design clearer, more effective solutions.
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Facilitator
John Gusiff
United States
John Gusiff is a CX strategist who helps companies decode customer decision-making and design experiences that drive growth. Creator of the AI-powered Behavior Design Sprint, he blends behavioral insights, JTBD, and journey mapping to replace guesswork with evidence-based, customer-centered design.
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