Digital Behavior Design Certificate

Behavioural Wizard

Andreia Ferreira Ruivo

Awarded:

December 17, 2022

Expire on:

Does not expire

Course description

The Make it Masterclass is a 24-hour interactive learning program thought by leading educators and practitioners. It provides unique insights into the 5-step Behavioural Design & Gamification process and method to design more usable, persuasive and engaging digital experiences to change behaviour and drive business growth, ethically.

Skills unlocked:

3/5

1. Strategise: setting up a behavioural design challenge

How to set up a challenge to align the intervention to desired business and behavioural outcomes

2. Map: Persona building and environment mapping

How to build behaviourally informed personas, conduct UX audits and map user journey to identify barriers and opportunity points.

3. Ideate: Behaviourally-informed solutions

How to brainstorm solutions backed by behavioural science (including nudges, incentives and game mechanics), formulate behavioural design hypotheses, and decide among alternatives.

Next Steps:

Submit a behavioural design challenge to showcase how you have successfully prototyped, tested and evaluated a behavioural intervention.

5/5

4. Build: Behaviourally-informed solutions

Visualise ideas in the form storyboards, wireframes, mockup and interactive prototypes.

5. Test: Behaviourally-informed solutions

Test and validate the intervention via usability-testing, RCTs, or A/B testing to evaluate its effectiveness.

Want to learn the magic too?

We run the live Masterclass once ot twice a year. Learn how to design persuasive, habit-forming and engaging experiences.