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Discover behavioural design tactics, insights, case studies in business, health, learning, finance, sustainability and more.

Insights

Behavioural Science for Financial Product Owners

Enhancing Design Sprints with Behavioural Science and Gamification

By

David McCann

March 17, 2023

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Tactics
Case studies
Essentials

Essentials

5 mins read

Break it: What’s stopping your users from taking action?

How to systematically spot and overcome the unseen obstacles to user success and business growth.

By

Massimo Ingegno, Preeti Kotamarthi

October 20, 2022

Tactics

5 mins read

How to design an effective streak.

The what, why and how of one of the most popular gamification techniques in product design.

By

Massimo Ingegno, Zac Fitz-Walter

October 16, 2022

Case studies

7 mins read

The Behavioural Design Secrets Behind Airbnb’s Success (Part 1)

How Airbnb applies behavioural science and gamification tactics to engage its guests.

By

Massimo Ingegno

August 31, 2022

Tactics

5 mins read

How to design an effective streak.

The what, why and how of one of the most popular gamification techniques in product design.

By

Massimo Ingegno, Zac Fitz-Walter

October 16, 2022

Insights

5 mins read

Behavioural Science for Financial Product Owners

Enhancing Design Sprints with Behavioural Science and Gamification

By

David McCann

March 17, 2023

Case studies

7 mins read

The Behavioural Design Secrets Behind Airbnb’s Success (Part 1)

How Airbnb applies behavioural science and gamification tactics to engage its guests.

By

Massimo Ingegno

August 31, 2022

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Essentials

5 mins read

Break it: What’s stopping your users from taking action?

How to systematically spot and overcome the unseen obstacles to user success and business growth.

By

Massimo Ingegno, Preeti Kotamarthi

October 20, 2022

The Make It Toolkit by Massimo Ingegno - licensed under the Creative Commons Attribution-NonCommercial- NoDerivative (CC BY-NC-ND) International License.
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