Make it Learning
Specialization
12 hours
Coming soon...
Create motivating and effective learning environments and experiences.
Make it Business
Specialization
12 hours
Coming soon...
Influence consumer behaviour and choices to drive business growth.
Create motivating and effective learning environments and experiences.
Influence consumer behaviour and choices to drive business growth.
The Make it Masterclass is a 24-hour interactive learning program thought by leading educators and practitioners. It provides unique insights into the 5-step Behavioural Design & Gamification process and method to design more usable, persuasive and engaging digital experiences to change behaviour and drive business growth, ethically.
3/5
1. Strategise: setting up a behavioural design challenge
How to set up a challenge to align the intervention to desired business and behavioural outcomes
2. Map: Persona building and environment mapping
How to build behaviourally informed personas, conduct UX audits and map user journey to identify barriers and opportunity points.
3. Ideate: Behaviourally-informed solutions
How to brainstorm solutions backed by behavioural science (including nudges, incentives and game mechanics), formulate behavioural design hypotheses, and decide among alternatives.
Submit a behavioural design challenge to showcase how you have successfully prototyped, tested and evaluated a behavioural intervention.
5/5
4. Build: Behaviourally-informed solutions
Visualise ideas in the form storyboards, wireframes, mockup and interactive prototypes.
5. Test: Behaviourally-informed solutions
Test and validate the intervention via usability-testing, RCTs, or A/B testing to evaluate its effectiveness.
We run the live Masterclass once ot twice a year. Learn how to design persuasive, habit-forming and engaging experiences.
