The Make it Masterclass is a 24-hour interactive learning program thought by leading educators and practitioners. It provides unique insights into the 5-step Behavioural Design & Gamification process and method to design more usable, persuasive and engaging digital experiences to change behaviour and drive business growth, ethically.
1. Strategise: setting up a behavioural design challenge
How to set up a challenge to align the intervention to desired business and behavioural outcomes
2. Map: Persona building and environment mapping
How to build behaviourally informed personas, conduct UX audits and map user journey to identify barriers and opportunity points.
3. Ideate: Behaviourally-informed solutions
How to brainstorm solutions backed by behavioural science (including nudges, incentives and game mechanics), formulate behavioural design hypotheses, and decide among alternatives.
Submit a behavioural design challenge to showcase how you have successfully prototyped, tested and evaluated a behavioural intervention.
4. Build: Behaviourally-informed solutions
Visualise ideas in the form storyboards, wireframes, mockup and interactive prototypes.
5. Test: Behaviourally-informed solutions
Test and validate the intervention via usability-testing, RCTs, or A/B testing to evaluate its effectiveness.
We run the live Masterclass once ot twice a year. Learn how to design persuasive, habit-forming and engaging experiences.